Australia Car Rental Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 5.7% (2025-2033)

The car rental market in Australia is rapidly growing, driven by several key factors. According to the latest report by IMARC Group, the size reached USD 2,717.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,476.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033.

Download sample copy of the Report: https://www.imarcgroup.com/australia-car-rental-market/requestsample

Australia Car Rental Industry Trends and Drivers:

The Australia car rental market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by the growing need for flexible transportation options as well as the booming tourism industry across the nation. Besides this, car rentals offer a practical and effective means of transportation for tourists from both domestic and foreign countries who wish to experience wide and varied scenery across the continent. Additionally, corporate and business travel contributes significantly to the Australia car rental market, with companies opting for rental vehicles to manage short-term mobility needs. In line with these factors, the widespread use of digital platforms and mobile apps for booking has further enhanced customer convenience, making car rental services more accessible and user-friendly.

The increasing incorporation of electric as well as hybrid cars into rental fleets, which corresponds with the global trend towards sustainability and eco-friendly practices, is one of the major trends in the Australia car rental market. Moreover, companies are also adopting advanced technologies, such as telematics and GPS, to improve fleet management and enhance customer experiences. In addition to these factors, the rise of subscription-based rental models and contactless rental services reflects changing consumer preferences for flexibility and safety. Furthermore, loyalty programs and personalized service offerings are gaining popularity as rental companies strive to build customer retention. Apart from this, the continued investments in infrastructure and tourism are expected to drive sustained market growth. Consequently, the combination of these factors is driven by the Australia car rental market in the coming years.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging Australia car rental market trends.

Australia Car Rental Industry Segmentation:

The report has segmented the market into the following categories:

Booking Type Insights:

• Offline Booking
• Online Booking

Rental Length Insights:

• Short Term
• Long Term

Vehicle Type Insights:

• Luxury
• Executive
• Economy
• SUVs
• Others

Application Insights:

• Leisure/Tourism
• Business

End User Insights:

• Self-Driven
• Chauffeur-Driven

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145