IMARC Group's report titled "Real-Time Bidding Market Report by Auction Type (Open Auction, Invitation-Auction), Advertisement Format (Video, Image), Application (Media & Entertainment, Retail and E-commerce, Games, Travel & Luxury, Mobile Applications, and Others), Device (Mobile, Desktop, and Others), and Region 2025-2033", The global real-time bidding market size reached USD 18.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 92.6 Billion by 2033, exhibiting a growth rate (CAGR) of 18.41% during 2025-2033.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/real-time-bidding-market/requestsample

Factors Affecting the Growth of the Real Time Bidding Industry:

• Increased Adoption of Programmatic Advertising:

The rising adoption of programmatic advertising, which automates the process of buying and selling ad inventory, is fueling market growth. Advertisers are increasingly favoring real-time bidding (RTB) because it enables them to target specific audiences in real-time, resulting in improved return on investment (ROI) and more effective ad spending. As more companies adopt digital advertising strategies, the demand for RTB platforms is escalating. Furthermore, the growth of mobile and video advertising is contributing to this trend, as RTB allows for dynamic and personalized ad placements across various channels. The ability to access a wide array of inventory from different publishers also makes RTB an appealing choice for advertisers aiming to enhance their reach.

• Advancements in Artificial Intelligence and Machine Learning:

Improvements in artificial intelligence (AI) and machine learning (ML) technologies are driving market growth. These advancements empower RTB platforms to process large volumes of data in mere milliseconds, facilitating more precise audience targeting and bid optimization. AI and ML algorithms can anticipate user behavior and preferences, ensuring that advertisements reach the right audience at the optimal time. This high level of accuracy not only boosts the effectiveness of advertising campaigns but also enhances the user experience by presenting relevant content.

• Growing Focus on Data-Driven Marketing:

The increasing emphasis on data-driven marketing is contributing to market growth. Advertisers are progressively utilizing data to gain insights into consumer behavior, preferences, and trends. RTB platforms enable marketers to harness this data to develop highly targeted and personalized ad campaigns that can be modified in real-time according to performance metrics. This data-centric strategy allows brands to refine their marketing initiatives, minimize waste, and achieve improved outcomes. Additionally, the growing availability of big data and advancements in data analytics tools are further encouraging the adoption of RTB, as businesses strive to enhance their marketing efforts through data-driven insights.

We explore the factors propelling the real-time bidding market growth, including technological advancements, consumer behaviors, and regulatory changes.

Leading Companies Operating in the Global Real Time Bidding Industry:

• Adobe Inc.
• AppNexus Inc.
• Criteo SA
• Facebook Inc.
• Google LLC
• Match2One AB
• MediaMath, Inc.
• MoPub/ Twitter Inc.
• PubMatic, Inc.
• Salesforce.com, inc.
• Smaato, Inc.
• The Rubicon Project, Inc.
• Verizon Media
• WPP plc
• Yandex Europe AG.

Real Time Bidding Market Report Segmentation:

By Auction Type:

• Open Auction
• Invitation-Auction

Open Auction represents the largest segment as open auctions allow for broad participation and competition among a wide range of advertisers, leading to higher bid prices and greater inventory liquidity.

By Advertisement Format:

• Video
• Image

Video accounts for the majority of the market share. Video ads have higher engagement rates and effectiveness, making them highly sought after by advertisers looking to maximize their ROI.

By Application:

• Media & Entertainment
• Retail and E-commerce
• Games
• Travel & Luxury
• Mobile Applications
• Others

Retail and e-commerce exhibit a clear dominance in the market due to its reliance on targeted advertising to drive conversions and sales, making RTB an essential tool for their digital marketing strategies.

By Device:

• Mobile
• Desktop
• Others

Mobile holds the biggest market share owing to the pervasive use of smartphones and the significant amount of time consumers spend on mobile devices.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America's advanced digital advertising infrastructure, high internet penetration, and significant investment in programmatic advertising technologies place it at the forefront of the RTB market.

Global Real Time Bidding Market Trends:

The rising demand for video advertising is bolstering the market growth. Video content is becoming a dominant form of online media consumption, with platforms and streaming services attracting billions of viewers. Advertisers are increasingly investing in video ads to engage audiences, and RTB provides an effective way to serve these ads in real-time. The ability to target specific demographics, behaviors, and interests through RTB ensures that video ads reach the most relevant viewers, enhancing engagement and conversion rates. Furthermore, the integration of RTB with advanced video ad formats, such as interactive and shoppable videos, is strengthening market growth as advertisers seek to leverage the full potential of video advertising

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About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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